Case Study • Concept Project
Skincare that starts with
understanding
not selling
A skin specialized pharmacy experience built around personalized assessment, transparent recommendations, and dermatological expertise made accessible.
People don't struggle with skincare because they don't care. They struggle because they're overwhelmed.
My Role
Product Designer
End-to-end concept design: research synthesis, user flows, information architecture, interaction design, visual design, and design system creation. A project exploring personalization in skincare e-commerce.
Platform
iOS/Android
Type
Concept
The Problem
A market full of products, empty of guidance
Information overload
Thousands of products with conflicting claims. Users spend hours researching and still feel uncertain about what's right for their skin.
“I've watched 20 videos and I'm more confused than when I started.”
Generic experiences
Most platforms treat skin type as a single filter. Real skincare needs consider concerns, lifestyle, sensitivities, and routine compatibility.
“Every site recommends the same 'best sellers' to everyone.”
Trust deficit
Without professional context, users can't distinguish marketing from efficacy. Trial and error leads to wasted money and skin reactions.
“I've bought so many products that did nothing or made things worse.”
The Solution
DermaCare
A skin pharmacy that guides before it sells. Personalized assessment → transparent matching → confident purchase.
Skin Assessment
Learn while you answer
Your Skin Profile
Personalized, explained
Product Match
Why it's right for you
Assessment
Meaningful questions
Comprehensive but fast—each question teaches.
Matching
Transparent reasoning
Every product shows why it matches your profile.
Education
Ingredients decoded
Plain-language explanations, not marketing speak.
Key Insights
Research revealed what users actually need not more products, but better guidance.
Overwhelm kills conversion
Users face thousands of products with conflicting claims. Choice paralysis leads to abandonment or regretted purchases.
Design decision: Curate first, expand later. Show personalized matches prominently, with exploration as a secondary path.
Assessment = investment, not friction
Users are willing to invest time if they perceive genuine value. The key is making each question feel purposeful.
Design decision: Progressive disclosure with contextual education. Each question teaches something while gathering data.
User Journey
From stranger to confident customer in four phases
Discover
Welcome → Category search
Understand
Assessment (6 screens)
Match
Results → Recommendations
Shop
Browse
The Complete Experience
From assessment to purchase.
Results Summary
Shop Home
Welcome
Category Search
Assessment Intro
Skin Type
Primary Concerns
Lifestyle Factors
Product Detail
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